A blog is an online journal or informational section of a website that aims to increase visibility of a website, as well as disseminating information. It’s about connecting you to the relevant audiences, and enabling the right audiences to be able to access quality and informative information. 

A blog is an online journal or informational section of a website that aims to increase visibility of a website, as well as disseminating information. It’s about connecting you to the relevant audiences, and enabling the right audiences to be able to access quality and informative information. Unlike a website, blogs need frequent updates and encourage reader engagement. A “perfect” blog generates a twitter discussion, a facebook discussion, and many comments.

After a consultation with BSCAH members, as discussed and documented at the AGM, we decided to try regular BSCAH blogs. The majority of the submissions we received for the BSCAH newsletter are suitable for blogs – they can encourage discussion and debate and are “just the right length”. So we’re still hoping you’ll keep your newsletter contributions coming- and we can tweak them to make them blog suitable!

How do I write a blog?

• Choose a topic
• Start writing!

We aim for our blogs to be fun, interesting, and relevant to UK hypnosis. We don’t want them too long – about 800 words.

• Add any relevant evidence.

A long list of references isn’t always essential, but is useful. Unlike a journal, a blog won’t have a list of references at the end – but will hyperlink to the references throughout.

• Add Supportive Media

We’re still getting the hang of this with the BSCAH blogs, and this is a real advantage of publishing information online, rather than on paper. We can link to videos. Create videos. Link to recordings. Add pictures (they need to be creative commons or authorised for reuse). We can create and embedd our own pictures (or infographics).

Have a look at some other blogs, and tell us what you think. All of the BSCAH blogs can be accessed from the BSCAH website.

RCEMLearning has regular blogs – not about hypnosis, but they use infographics well.

Here’s a few topic suggestions for you. How do you use hypnotic techniques in your work? Affect bridge? Hypnoanalysis? Uncovering techniques? Flooding? Systematic desensitisation? Pairing? Extended metaphor/Matching metaphor? Bubble Technique? Send me some examples of how you use these techniques – it’ll make a lovely blog!

We could blog links to other news and opinion articles on hypnosis. But, to make them unique, original, and engaging, they need your interpretation. We tried this on our blog about reading and tweeting. What did you think about this as a blog technique? We can’t just copy and paste other people’s blogs, as that’s not really fair. 

Many of our members have their own blogs. Have a look at David’s blog and see what you think. Comment with details of your blog, and your thoughts on all your blogs, and your blogging questions.